Tech Support Search Scams Growing
WARNING: It has come to our attention that companies are deceptively promoting PC Matic “Support” via Google & Bing ads (like the one below). The company behind the majority of these ads -iYogi – is in NO way associated with PC Matic or PC Pitstop and is exploiting ‘loopholes’ in search engine advertising policy.
PC Pitstop has repeatedly petitioned Google and Microsoft to have these ads removed.
“Per our Reseller and Informational Site policy within Australia, New Zealand, the US, the UK, Canada, and Ireland we permit a trademarked term to be used in the ad text of ads that appear to be submitted by resellers, informational sites, the makers or resellers of components or parts for the goods and services related to the trademark term, or compatible components or parts for the goods and services related to the trademark term.”
Other Coverage of this Issue:
Last year, the FTC cracked down on similar scams. This very detailed account was posted last May on ArsTechnica:
The tactic reached huge numbers of people. One PCCare247 ad account with Google produced 71.7 million impressions; another generated 12.4 million more. According to records obtained by the FTC, these combined campaigns generated 1.5 million clicks—a 1.8 percent clickthrough rate. Rather than cold-calling people—a preferred tactic of many tech support scammers—PCCare247 instead placed its ads and waited for the calls for help to roll in.
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