Bits from Bill Pytlovany: Verizon uses your Physical Address for Advertising


By Bill Pytlovany

Verizon has announced a new service update it admits will benefit advertisers more than customers. Obviously it’s meant to increase Verizon’s revenue. It used to be you could get free services in return for targeted advertising. Now Verizon considers it a bonus feature to use my physical addresses for ads.

“…Verizon will soon participate in a program that will improve the ability of advertisers to reach our Verizon Online customers based on your physical address. The goal is to provide online ads that may be more relevant to you.

This program uses your address to determine whether you reside in a local area an advertiser is trying to reach.”

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This post is excerpted with Bill’s permission from his blog

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