Navigating the complex world of digital networking is more crucial than ever for Managed Service Providers (MSPs) and resellers. LinkedIn, with its vast professional network, stands out as a powerful platform to connect and build lasting relationships. In a recent session with LinkedIn expert Brynne Tillman, CEO of Social Sales Link, PC Matic explored strategies for leveraging LinkedIn to enhance social selling. Let’s delve into how MSPs and resellers can apply these insights.
Welcome and Introduction
Corey Munson, Vice President of Sales and Marketing at PC Matic, welcomed participants, highlighting the importance of LinkedIn as not just a networking tool, but a platform for developing deep professional relationships that lead to sales.
Building Actionable LinkedIn Lists
Brynne guided attendees through the process of creating targeted LinkedIn lists, focusing on first and second-degree connections. MSPs and resellers can harness these techniques to zero in on potential leads within specific industries or locations, enhancing the precision of their networking efforts.
Leveraging AI in LinkedIn Strategy
Brynne introduced the concept of using AI through her “crispy prompt” process to enhance communication on LinkedIn. For MSPs and resellers, employing AI to personalize messaging can save time, allowing more focus on meaningful interactions that bring value to prospective clients.
Implementing Permission-Based Selling
Corey Munson shared insights on how PC Matic uses permission-based selling to great effect. MSPs and resellers can adopt this approach by offering valuable resources, such as white papers or case studies, to clients who show genuine interest. This strategy not only builds trust but positions the reseller as an advisor rather than just a seller.
Authentic Engagement in Networking
Authenticity is paramount in any business relationship. Brynne emphasized the dangers of the connect-and-pitch approach. She urged MSPs and resellers to bring genuine insights and value to their interactions, thus fostering a network that is more likely to convert into sales.
Re-Engaging Silent Prospects
Brynne provided strategies for MSPs and resellers to re-engage prospects who become unresponsive. By providing opportunities for prospects to be recognized, such as featuring them in blog posts or inviting them to participate in webinars, resellers can reignite conversations and strengthen relationships.
Conclusion and Resources for Continued Growth
The session closed with an invitation to explore further resources and monthly coaching from Social Sales Link. Corey Munson praised Brynne’s actionable insights, underscoring their applicability for MSPs and resellers looking to leverage LinkedIn effectively.
Get Involved
MSPs and resellers are encouraged to take advantage of Social Sales Link’s additional resources and explore membership options for ongoing support in mastering LinkedIn strategies.
In summary, by building dynamic lists, harnessing AI, practicing permission-based selling, and engaging authentically, PC Matic MSPs and resellers can transform LinkedIn from a simple networking platform into a robust tool for business development. Join us next month as we continue to bring insights from industry leaders and explore new strategies in the evolving landscape of technology and social selling.
Watch the full webinar replay.
