Open Letter to Thomas Cook and Oyster Partners
Today I read that Thomas Cook has begun an online ad campaign that includes advertising on Claria’s GAIN ad network. I wanted to make Oyster Partners and Thomas Cook aware that there may be negative aspects to associating their brands with Claria and its GAIN network. Although Claria claims that its users have opted into the GAIN network, our own research shows that most users do not even know the software is installed on their system. A survey of users commissioned by StaySafeOnline showed similar negative feelings about products such as Claria’s. Other researchers have found that Claria/GAIN uses
misleading installation and disclosure practices.
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