PC Matic Names Serial Entrepreneur Shaler Houser Chief Executive Officer

Six-time founder and veteran technology executive to lead company’s day-to-day strategic direction; Founder Rob Cheng to serve as Executive Chairman of the Board; Leadership transition positions PC Matic for accelerated growth

Myrtle Beach, SC – Today, American cybersecurity firm PC Matic announced the appointment of Shaler Houser as Chief Executive Officer. Rob Cheng, who founded the company in 1999 and has led it as CEO for more than 25 years, will serve as Executive Chairman of the PC Matic Board of Directors.

As CEO, Houser will oversee the company’s day-to-day operations and strategic direction, guiding PC Matic’s growth across its home, business, and government markets. As Executive Chairman, Cheng will continue to shape the company’s long-term vision and remain closely involved in its technology, innovation, and mission. Together, the two will lead PC Matic into its next chapter, combining the founder’s vision that built the company with the operational and financial expertise needed to scale it.

PC Matic began in 1999 with a focused purpose: to create a better way to diagnose common computer problems. As cyber threats grew more sophisticated, the company recognized that traditional, reactive approaches to security were no longer enough. In 2011, that insight led to the launch of PC Matic’s award-winning security software, built around application allowlisting, a prevention-first approach that stops unknown and malicious programs before they can execute. Developed, researched, and supported entirely in the United States, PC Matic today protects homes, businesses of all sizes, and government agencies with cloud-based security and performance solutions.

“Building PC Matic has been the privilege of my life, and I could not be more excited about what lies ahead,” said Rob Cheng, Founder and Executive Chairman of PC Matic. “Shay is a proven builder with a rare record of taking companies to scale. His experience in capital formation, strategic partnerships, and go-to-market execution is exactly what PC Matic needs as we enter this next phase. I look forward to working alongside him as we bring prevention-first security to more people and organizations than ever before.”

Houser is an award-winning, six-time founder whose ventures include Seruus Ventures (1996), NuVox Communications (1997), UCI Communications (2003), Green Cloud Technologies (2011), and YouTurn Health (2018), as well as the Founderville Fund. His startups have generated more than $1 billion in transactions, and he has secured hundreds of millions of dollars in private debt and equity financing. He has sourced, financed, and closed dozens of acquisitions, led a company through an IPO filing, and achieved two public exits on the NASDAQ and two private equity-backed exits. Houser built the fastest-growing company in South Carolina, which ranked No. 73 on the Inc. 500, and is a three-time Inc. 500/5000 honoree.

A graduate of The Citadel and a veteran of the telecommunications and technology industries, Houser has served as a senior executive at a range of organizations and brings perspective from every side of the business, as founder, operator, and investor. His deep expertise in venture capital, private equity, and mergers and acquisitions equips him to accelerate go-to-market execution and lead strategic initiatives with discipline and speed.

“PC Matic has something rare in this industry: technology that truly prevents threats rather than simply reacting to them, and a 25-year legacy of earning customer trust,” said Houser. “Rob has built an exceptional company with a clear mission. I am honored to lead PC Matic forward and to work with an outstanding team as we scale our reach, deepen our partnerships, and bring American-made, prevention-first cybersecurity to every market we serve.”

More information on PC Matic may be found at www.pcmatic.com.

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