Elliott to unify software development and marketing under a single operational leader; Role aligns product innovation with go-to-market execution; Appointment supports company’s next phase of growth
Myrtle Beach, SC – Today, American cybersecurity firm, PC Matic, announced the promotion of Kayla Elliott, previously Vice President of Marketing, to Chief Operating Officer (COO).
In her new role, Elliott will continue to oversee PC Matic’s marketing strategy and while also leading all software initiatives, aligning product development with the company’s commercial go-to-market execution. Bringing these functions together under one operational leader ensures that PC Matic’s platform innovations translate directly into revenue, customer value, and market leadership as the company enters its next phase of growth.
“Kayla brings exceptional leadership, operational rigor, and vision across both technical execution and market expansion,” said Shaler Houser, CEO of PC Matic. “As cyber threats grow in sophistication and scale, the organizations and families who rely on us deserve solutions that evolve just as quickly. Uniting our software and marketing teams under Kayla’s leadership ensures that what we build, and how we bring it to market, advance as one. I have every confidence she will help lead PC Matic into its strongest chapter yet.”
As Vice President of Marketing, Elliott directed the strategic course of PC Matic’s brand, demand generation, and product positioning. Under her leadership, the company expanded its digital reach and brought its broadcast and streaming television advertising together into a single, integrated media strategy, strengthening PC Matic’s national presence across both traditional and connected platforms. With more than a decade of experience in the marketing industry, Elliott pairs deep institutional knowledge of PC Matic with an entrepreneurial perspective gained outside the company, giving her a distinctive understanding of how product development and market strategy fuel one another. She holds a Bachelor of Science in Behavioral Science from Bellevue University and a Master of Business Administration from Wayne State College.
“I am honored to step into this role at such a pivotal moment for PC Matic,” said Elliott. “Our technology was built on a simple conviction: threats should be prevented, not merely detected and responded to. My focus will be on ensuring that every innovation our engineers deliver reaches the homes, businesses, and government agencies that need it most, and that our commitment to security excellence is matched by operational excellence across the organization.”
More information on PC Matic may be found at www.pcmatic.com.
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