Has Apple Lost the Magic Touch?

Has Apple Lost the Magic Touch?

By Richard Hay for Windows Observer

First and foremost I am a tech guy however, I readily admit that I lean heavily towards Microsoft products and PC’s and if you read this site that should come as no surprise to you.

I have also said consistently that whatever your tech is that is your choice for whatever reasons you decided. I have also never written a piece like this about Apple but after watching the live blogs of the iPhone5 announcement yesterday and some of the video from the event I wanted to share some thoughts/observations.

First is the amount of leaked information prior to the official announcement. I do not ever remember a time when nearly 100% of what would be shared at the presser would be out in the wild days prior. Even the morning of the announcement Mashable posted their last collection of rumors which were right on the mark.

I am not sure if the leaks are a result of the new leadership at Apple or rogue employee’s sharing stuff for the sake of sharing it. There is no doubt any leak info when it comes to an Apple product launch is gold in the tech news arena. There just seemed to be a lot of it this cycle

In fact it seems as if Microsoft and Apple briefly exchanged spots in the secrecy realm this year between the iPhone5 and Microsoft Surface announcement. I remember people labeling the secrecy around the Microsoft Surface announcement as Apple like.

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This excerpt appears with permission from Windows Observer.

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