Who Is Tracking You Online?


by Dan O’Halloran for Techlicious

Who Is Tracking You Online?

It’s probably not news that your online activity is being tracked by various marketers and sites, but do you know which ones are collecting your personal information and how they are using it? Security and privacy software company ZoneAlarm has created an infographic to educate people on the latest methods of collection.

Sometimes gathering information on your online activities as simple as the Facebook, Twitter, and Google+ buttons you see on just about every site these days. Those buttons don’t just allow you to share interesting blog posts with your favorite social network, they also allow those sites to track what pages you visit even if you aren’t logged into those social sites or have an account with them. Other times information collection companies rely on embedded code in banner ads that track your visits, preferences, and demographic information.

While the collection of this information is mostly geared towards delivering you ads that are of interest to you, many people don’t feel comfortable having their every online activity recorded, analyzed, and sold.

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This excerpt appears with the permission of Techlicious.

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