By Miguel Leiva-Gomez for MakeTechEasier.com
With the iPad and Android OS-based tablets on the loose, it was only logical to think that Microsoft would want a piece of the pie. Google is going to release its own tablet soon, which might hold its own against Apple’s iPad, but no one’s really paying attention to what Microsoft is doing as far as tablets are concerned. Its Windows 7 tablets certainly haven’t made much of a debut, and now the company is planning to make Windows 8 its new flagship for any tablets running a Microsoft OS. Could this be a comeback for Microsoft, or are we going to see a world of failure in its attempt to ramp up on market share?
What People Like About MS Tablets So Far
We have to give Microsoft at least some credit with the tablet version of W7, considering that it allows support for lots of hardware that other tablets aren’t yet exploring. Tablets running the OS are also pretty powerful and really have the potential to pack a punch. After all, it was Microsoft who introduced tablets in the first place. Its form factor and specifications were similar to the iPad even back in 2003, so why did the company fail to get market share in the very thing it invented?
Microsoft’s Mistake
Microsoft’s biggest mistake was perhaps how it made its first impression when introducing tablets. Its first tablets were very over-engineered and flimsy, offering nothing more than an overly priced and heavier version of a laptop, with less processing power. Why on Earth would anyone make such a stupid investment? The fact Microsoft even made a penny out of this franchise was attributed to the amount of effort they put into marketing the product and convincing consumers that they really needed a bulky, bloated, and downgraded version of a laptop that’s 20 percent more expensive. Here’s another one: Although tablets had touch screens, users didn’t have to adapt to them. The voluntary touchscreen, in consequence, was never used and people just stuck to the keyboard and touchpad included in the tablet.
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This excerpt is shared with permission from maketecheasier.com.
