{"id":63293,"date":"2021-05-10T16:03:59","date_gmt":"2021-05-10T21:03:59","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=63293"},"modified":"2021-05-20T19:17:45","modified_gmt":"2021-05-21T00:17:45","slug":"customers-will-drop-you-over-a-single-data-breach-study-finds","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/customers-will-drop-you-over-a-single-data-breach-study-finds\/","title":{"rendered":"Customers Will Drop a Business Over A Single Data Breach, Study Finds"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Consumers Care About Data Security<\/h3>\n\n\n\n<p><strong>Customers will drop a business after a data breach<\/strong>. For the most part, consumers are willing to happily use brands they trust, until a <strong>data breach<\/strong>. B2B information site, <a href=\"https:\/\/www.pymnts.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">PYMNTS.com<\/a>, conducted a <strong><a href=\"https:\/\/www.pymnts.com\/study\/ecommerce-data-security-authentication-guest-checkout\/\" target=\"_blank\" rel=\"noreferrer noopener\">Securing eCommerce<\/a><\/strong> study for May of 2021. Some of the key findings included 65% of consumers saying they&#8217;ll drop a brand after only one incident of data theft or payment fraud. That&#8217;s a pretty significant number.<\/p>\n\n\n\n<p>\u201cConsumers expect their transactional data to be kept private, and they are unforgiving of merchants whom they perceive as responsible for data breaches and hacks,\u201d and \u201ceven a single instance of <strong>fraud<\/strong> or <strong>data theft<\/strong> after a transaction\u201d makes consumers defect to others, notes PYMNTS.com. <\/p>\n\n\n\n<p>Unfortunately, our current <strong>detect and respond<\/strong> culture means it&#8217;s already too late for most companies. Detect and respond only comes into play after the fact. But what do you do when you&#8217;ve been hit? A <strong><a href=\"https:\/\/www.pcmatic.com\/ransomware\/\" title=\"How to prevent a ransomware attack.\">ransomware<\/a><\/strong> insurance company might help with the immediate damage, but the customers are gone. And, according to this study, they aren&#8217;t coming back.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Prevention Is Where Its At<\/h4>\n\n\n\n<p>It&#8217;s why we have to change the conversation. Because of antiquated technology, the big <strong>cybersecurity firms<\/strong> want you to believe detect and respond is the answer. They&#8217;re comfortable with their <strong>blacklists<\/strong>. But those companies are playing catch up.  <\/p>\n\n\n\n<p>Consequently, many of the current cybercrime solutions don&#8217;t effectively <strong>prevent data hack<\/strong>s or breaches. With ransomware attacks and business <a title=\"Data breaches are on the rise.\" href=\"https:\/\/www.pcmatic.com\/blog\/2021\/04\/06\/have-you-been-pwned\/\"><strong>data breaches on the rise<\/strong><\/a> securing customer data is essential. <strong>PC Matic Pro Security<\/strong> using patented <strong>whitelisting<\/strong> cyber protection is the best solution to protect your customers&#8217; data and privacy.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Prevention Will Keep Customers From Wanting to Drop a Business Due To A Data Breach<\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/www.pcmatic.com\/pro\/whitelisting.asp\" title=\"Whitelist Cyber Security Protection Solutions\">Whitelist technology<\/a><\/strong> is preventative technology. After all, would you rather chase a criminal down who has your grandmother&#8217;s jewelry, or keep them out of your house in the first place? I hope you say the latter. <\/p>\n\n\n\n<p>Because, at the end of the day, it&#8217;s <strong>prevention<\/strong> through <strong>whitelisting cyber security<\/strong> that&#8217;s going to keep your customers from wanting to drop your business after a data breach. So if you&#8217;re still using blacklist technology, it&#8217;s time to upgrade. Can you really afford not to?<\/p>\n\n\n\n<p>Ensure the security and privacy of your customer data with the most popular cloud-based cybertechnology. If you are a business or online retailer looking for the <strong>best cyber security solutions<\/strong> for your enterprise, contact the data protection experts at <strong>PC Matic<\/strong> to learn more about our <a title=\"Merchant Data Security Solutions\" href=\"https:\/\/www.pcmatic.com\/pro\/prod-security.asp\"><strong>business data security solutions<\/strong><\/a>.<\/p>\n\n\n\n<p>Photo by <a href=\"https:\/\/unsplash.com\/@johnschno?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">John Schnobrich<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/customers?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers Care About Data Security Customers will drop a business after a data breach. For the most part, consumers are willing to happily use brands they trust, until a data breach. B2B information site, PYMNTS.com, conducted a Securing eCommerce study for May of 2021. Some of the key findings included 65% of consumers saying they&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":63294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[109],"tags":[5285,6016,6013,5988,6017,4773,4672,4410,5845,4176,6015,6014,5987,6012,6010,6011,5074],"class_list":["post-63293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-matic-blog","tag-blacklist","tag-business-data-security","tag-customer-data-security","tag-customers","tag-cyber-protection","tag-cyber-security","tag-cybersecurity","tag-data-breach","tag-data-privacy","tag-data-security","tag-how-to-keep-customer-data-safe","tag-merchant-webstore-security","tag-payment-fraud","tag-preventing-data-theft","tag-safe-shopping-online","tag-secure-shopping","tag-whitelist"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Customers Will Drop a Business Over A Single Data Breach, Study Finds<\/title>\n<meta name=\"description\" content=\"Consumers Care About Data Security Customers will drop a business after a data breach. 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