{"id":59732,"date":"2018-10-23T11:20:12","date_gmt":"2018-10-23T16:20:12","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=59732"},"modified":"2018-10-23T11:20:12","modified_gmt":"2018-10-23T16:20:12","slug":"increase-long-term-client-stickability","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/","title":{"rendered":"How to Increase Your Long-Term Client Stickability"},"content":{"rendered":"

By:\u00a0Gene McNaughton<\/em><\/p>\n

Let\u2019s face it, getting new clients is a difficult task. Most companies are in \u201chunt-mode\u201d, spending loads of dollars in an attempt to win new deals.<\/u><\/u><\/p>\n

One overlooked growth strategy (and one that I rarely find) is in Client Retention. Just\u00a0think about this for a moment; If you were to lose one of your top 10 accounts, how much\u00a0time, effort, and energy would it take to replace that account?<\/u><\/u><\/p>\n

We all know the answer to that, so let\u2019s spend a few minutes thinking about \u201chow to\u00a0create even more client\u00a0stickability\u201d.<\/u><\/p>\n

Client Stickability<\/u><\/u><\/h4>\n

At the end of the day, your clients are hiring you to either solve a problem for them or\u00a0to help them create a business outcome. As you provide value in your core services and\u00a0continue to serve them at the highest levels, constantly checking for progress, and reminding\u00a0them of the progress that you have made (I call it \u201cThe before and after\u201d story), the likelihood\u00a0of keeping that client for the long term is positive.<\/u><\/u><\/p>\n

However, here is one strategy that most of you are likely missing: Behaving like a\u00a0Business Outcome Consultant. This strategy is about everything you CAN do for them that is\u00a0out of your initial service level scope. You see, most people make the mistake that just\u00a0performing the work is good enough. But not by today\u2019s standards.<\/u><\/p>\n

First, contact your customers and simply ask how things are going.\u00a0 Refresh them on the value you\u2019ve provided (the before and after story).\u00a0 By doing this, not only will you show them that you\u2019re invested in their success, but they can trust you to continue to build value within their company.\u00a0 At that moment, you should move outside of the initial service level scope.<\/u><\/p>\n

Moving Outside Initial Service Scope<\/u><\/u><\/h4>\n

One commonly overlooked value-add that you can offer is in understanding their level of cyber security. Because you probably hear \u201cyea, we already have that\u201d or \u201cwe\u2019re good to go in that category\u201d.<\/u><\/u><\/p>\n

However, have you ever gone to a secondary question? Something like, \u201cI understand, but are you aware that the City of Atlanta said the same thing? Did you know that, while they had security software installed they were still hacked, and couldn\u2019t take online payments until six months after the attack?\u00a0 That ransomware infection alone cost the municipality millions, simply because they didn\u2019t have a proactive cyber security approach.\u00a0\u00a0 While most people believe they have this covered, in all cases, when\u00a0they find out after the fact it is far too late.\u00a0 Do you feel confident in your current solution can prevent these cyber attacks?\u201d<\/u><\/u><\/p>\n

Then simply let them respond, and most importantly, listen and probe.\u00a0 Listen for what security solution they\u2019re currently using.\u00a0 Question what they like and dislike about it, and what they value in a solution.\u00a0 Then, it\u2019s time to make your personalized pitch, directly addressing each of the consumer\u2019s pain points and offering up a valuable, preventative approach to meet their security needs.\u00a0<\/u><\/u><\/p>\n

Conclusion<\/u><\/u><\/h4>\n

To summarize, know that there are only three ways for you to grow your business. One is to\u00a0get great at winning new brands. The other two ways are in retaining and growing your existing\u00a0<\/u><\/u>accounts.\u00a0 The best way to do this is by considering yourself a Business Outcome Consultant. Always be\u00a0looking for ways to serve your customers, and you will find more companies\/people looking to you for\u00a0solutions, not just products.<\/p>\n

\"\"<\/h5>\n
About the Author:<\/h5>\n

Gene McNaughton is the President of Growthsmart Consulting.\u00a0 Over the last 8 years, Growthsmart has helped companies ranging from $5m\/year – +$1billion\/year to grow faster, smarter, and better.\u00a0 Gene has spent more than 26 years as a top producing salesperson, manager, and leader. He is a regular keynote speaker at conferences around the world.<\/p>\n

Gene\u2019s Best Selling Book, \u201cThe Sales EDGE\u201d is available on Amazon.\u00a0 To receive a free chapter of Gene\u2019s book, go to:\u00a0\u00a0www.thesalesedge.co<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By:\u00a0Gene McNaughton Let\u2019s face it, getting new clients is a difficult task. Most companies are in \u201chunt-mode\u201d, spending loads of dollars in an attempt to win new deals. One overlooked growth strategy (and one that I rarely find) is in Client Retention. Just\u00a0think about this for a moment; If you were to lose one of […]<\/p>\n","protected":false},"author":54,"featured_media":59728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4993],"tags":[5438,5528],"class_list":["post-59732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-matic-pro-channel","tag-msp","tag-vars"],"yoast_head":"\nHow to Increase Your Long-Term Client Stickability<\/title>\n<meta name=\"description\" content=\"In a world where we are always looking for something bigger a better, we often forget to foster our current relationships. This goes for VARs and MSPs...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Your Long-Term Client Stickability\" \/>\n<meta property=\"og:description\" content=\"In a world where we are always looking for something bigger a better, we often forget to foster our current relationships. This goes for VARs and MSPs...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/\" \/>\n<meta property=\"og:site_name\" content=\"PC Matic Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pcmatic\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-23T16:20:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/ProMSPThumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kayla Elliott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pcmatic\" \/>\n<meta name=\"twitter:site\" content=\"@pcmatic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kayla Elliott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/\"},\"author\":{\"name\":\"Kayla Elliott\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#\\\/schema\\\/person\\\/d4a11f480158af9f8090d8d90e0de8db\"},\"headline\":\"How to Increase Your Long-Term Client Stickability\",\"datePublished\":\"2018-10-23T16:20:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/\"},\"wordCount\":676,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/wp-content\\\/uploads\\\/ProMSPThumb.png\",\"keywords\":[\"MSP\",\"VARs\"],\"articleSection\":[\"PC Matic Pro - Channel\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/\",\"url\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/\",\"name\":\"How to Increase Your Long-Term Client Stickability\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/wp-content\\\/uploads\\\/ProMSPThumb.png\",\"datePublished\":\"2018-10-23T16:20:12+00:00\",\"description\":\"In a world where we are always looking for something bigger a better, we often forget to foster our current relationships. This goes for VARs and MSPs...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/wp-content\\\/uploads\\\/ProMSPThumb.png\",\"contentUrl\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/wp-content\\\/uploads\\\/ProMSPThumb.png\",\"width\":700,\"height\":362},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/increase-long-term-client-stickability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Increase Your Long-Term Client Stickability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/\",\"name\":\"PC Matic Blog\",\"description\":\"Tech Tips and Tricks\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#organization\",\"name\":\"PC Matic - Top Antivirus Company in the USA.\",\"url\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/techtalk.pcmatic.com\\\/wp-content\\\/uploads\\\/PC-MaticLogo-e1472689639222.png\",\"contentUrl\":\"https:\\\/\\\/techtalk.pcmatic.com\\\/wp-content\\\/uploads\\\/PC-MaticLogo-e1472689639222.png\",\"width\":1535,\"height\":483,\"caption\":\"PC Matic - Top Antivirus Company in the USA.\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/pcmatic\",\"https:\\\/\\\/x.com\\\/pcmatic\",\"https:\\\/\\\/www.instagram.com\\\/pcmaticusa\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/pcmatic\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/PCMaticVideo\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#\\\/schema\\\/person\\\/d4a11f480158af9f8090d8d90e0de8db\",\"name\":\"Kayla Elliott\",\"url\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/author\\\/kayla\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Increase Your Long-Term Client Stickability","description":"In a world where we are always looking for something bigger a better, we often forget to foster our current relationships. This goes for VARs and MSPs...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/","og_locale":"en_US","og_type":"article","og_title":"How to Increase Your Long-Term Client Stickability","og_description":"In a world where we are always looking for something bigger a better, we often forget to foster our current relationships. This goes for VARs and MSPs...","og_url":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/","og_site_name":"PC Matic Blog","article_publisher":"https:\/\/www.facebook.com\/pcmatic","article_published_time":"2018-10-23T16:20:12+00:00","og_image":[{"width":700,"height":362,"url":"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/ProMSPThumb.png","type":"image\/png"}],"author":"Kayla Elliott","twitter_card":"summary_large_image","twitter_creator":"@pcmatic","twitter_site":"@pcmatic","twitter_misc":{"Written by":"Kayla Elliott","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/#article","isPartOf":{"@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/"},"author":{"name":"Kayla Elliott","@id":"https:\/\/www.pcmatic.com\/blog\/#\/schema\/person\/d4a11f480158af9f8090d8d90e0de8db"},"headline":"How to Increase Your Long-Term Client Stickability","datePublished":"2018-10-23T16:20:12+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/"},"wordCount":676,"commentCount":0,"publisher":{"@id":"https:\/\/www.pcmatic.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/ProMSPThumb.png","keywords":["MSP","VARs"],"articleSection":["PC Matic Pro - Channel"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/","url":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/","name":"How to Increase Your Long-Term Client Stickability","isPartOf":{"@id":"https:\/\/www.pcmatic.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/#primaryimage"},"image":{"@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/#primaryimage"},"thumbnailUrl":"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/ProMSPThumb.png","datePublished":"2018-10-23T16:20:12+00:00","description":"In a world where we are always looking for something bigger a better, we often forget to foster our current relationships. This goes for VARs and MSPs...","breadcrumb":{"@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/#primaryimage","url":"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/ProMSPThumb.png","contentUrl":"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/ProMSPThumb.png","width":700,"height":362},{"@type":"BreadcrumbList","@id":"https:\/\/www.pcmatic.com\/blog\/increase-long-term-client-stickability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pcmatic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Increase Your Long-Term Client Stickability"}]},{"@type":"WebSite","@id":"https:\/\/www.pcmatic.com\/blog\/#website","url":"https:\/\/www.pcmatic.com\/blog\/","name":"PC Matic Blog","description":"Tech Tips and Tricks","publisher":{"@id":"https:\/\/www.pcmatic.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pcmatic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.pcmatic.com\/blog\/#organization","name":"PC Matic - Top Antivirus Company in the USA.","url":"https:\/\/www.pcmatic.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.pcmatic.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/techtalk.pcmatic.com\/wp-content\/uploads\/PC-MaticLogo-e1472689639222.png","contentUrl":"https:\/\/techtalk.pcmatic.com\/wp-content\/uploads\/PC-MaticLogo-e1472689639222.png","width":1535,"height":483,"caption":"PC Matic - Top Antivirus Company in the USA."},"image":{"@id":"https:\/\/www.pcmatic.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/pcmatic","https:\/\/x.com\/pcmatic","https:\/\/www.instagram.com\/pcmaticusa\/","https:\/\/www.linkedin.com\/company\/pcmatic","https:\/\/www.youtube.com\/c\/PCMaticVideo"]},{"@type":"Person","@id":"https:\/\/www.pcmatic.com\/blog\/#\/schema\/person\/d4a11f480158af9f8090d8d90e0de8db","name":"Kayla Elliott","url":"https:\/\/www.pcmatic.com\/blog\/author\/kayla\/"}]}},"_links":{"self":[{"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/posts\/59732","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/comments?post=59732"}],"version-history":[{"count":0,"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/posts\/59732\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/media\/59728"}],"wp:attachment":[{"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/media?parent=59732"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/categories?post=59732"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pcmatic.com\/blog\/wp-json\/wp\/v2\/tags?post=59732"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}