{"id":59716,"date":"2018-10-22T13:14:14","date_gmt":"2018-10-22T18:14:14","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=59716"},"modified":"2018-10-22T13:14:14","modified_gmt":"2018-10-22T18:14:14","slug":"top-rebuttals-msps-vars","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/top-rebuttals-msps-vars\/","title":{"rendered":"VARs and MSPs Face Security Excuses Daily – Here’s the Top 5 Rebuttals"},"content":{"rendered":"

Today’s Top Cyber Security Excuses MSPs and VARs Face<\/h3>\n

Often times value added resellers (VARs) and managed service providers (MSPs) hear how cyber security has already been addressed within an organization.\u00a0 Therefore, trying to get potential customers to entertain an alternative solution can be a bit tricky.<\/p>\n

Here are the top excuses VARs and MSPs are faced with today, followed by the best ways to refute these statements.<\/p>\n

My<\/strong> team has cyber security covered.<\/strong><\/h4>\n

Great!\u00a0 Often times it’s an afterthought.\u00a0 Would you mind going into a bit more detail?\u00a0 Is your current security solution prevention or detection focused?\u00a0 Are you deploying a technology that utilizes an application whitelist?\u00a0 How are you managing software patches and driver updates?\u00a0 Are you using multi-layer authentication?\u00a0 Is your current solution also keeping your servers secure?<\/p>\n

**The more questions asked, the more likely they will begin to understand that cyber security is far more than simply utilizing a firewall, or blacklist antivirus.\u00a0 You’ll also want to customize the questions asked to provide an emphasis on the product you’re attempting to sell.<\/p>\n

What I have isn’t terrible, plus I<\/strong> have cyber security insurance if it fails. <\/strong><\/h4>\n

Do you know what exactly does that policy covers?\u00a0 Reputational damages your brand will suffer after a cyber attack?\u00a0 Or the downtime experienced?\u00a0 Or the loss of productivity and decreased sales?\u00a0 Also, did you have a security assessment completed prior to purchasing the insurance policy?<\/p>\n

**If not, offer to conduct a security assessment and offer proactive solutions to prevent cyber attacks from executing.\u00a0 Also remind them, security assessments are not a “one and done” kind of process.\u00a0 Cyber threats are evolving every day, with new attack vectors being used as time goes on.\u00a0 Continuing to assess the threat landscape and how your business stacks up is critical to staying one step ahead of cyber criminals.<\/p>\n

We’re just a small business…<\/h4>\n

Cyber crime doesn’t discriminate, in fact, hackers have been known to target small and medium-sized businesses because they’re believed to be less secure than a large enterprise.\u00a0 When a cyber attack infects a small business, it can be detrimental to the business itself.<\/p>\n

We don’t have the budget for cyber security.<\/h4>\n

Good cyber security products don’t always cost an arm and a leg.\u00a0 In fact, there are products made in the U.S., that offer a proactive, preventative approach through application whitelisting that are affordable and effective.<\/p>\n

If businesses opt out of cyber security protection, they will soon find themselves the victim\u00a0of cyber criminals.\u00a0 Depending on the type of malware executed on the systems, businesses could find themselves completely inoperable.<\/p>\n

Conclusion<\/h3>\n

Until a business falls victim, they’re hesitant to switch security solution providers.\u00a0 It’s the “if it’s not broken, don’t fix it” approach.\u00a0 However, when it comes to cyber security, if your solution fails you, it will cost you thousands, if not millions of dollars.\u00a0 Do you have the money, time and energy to devote to a complete IT overhaul?<\/p>\n","protected":false},"excerpt":{"rendered":"

Today’s Top Cyber Security Excuses MSPs and VARs Face Often times value added resellers (VARs) and managed service providers (MSPs) hear how cyber security has already been addressed within an organization.\u00a0 Therefore, trying to get potential customers to entertain an alternative solution can be a bit tricky. Here are the top excuses VARs and MSPs […]<\/p>\n","protected":false},"author":54,"featured_media":55214,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4993,183],"tags":[5068,5549,5528],"class_list":["post-59716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-matic-pro-channel","category-tips","tag-msps","tag-resellers","tag-vars"],"yoast_head":"\nVARs and MSPs Face Security Excuses Daily - 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