{"id":59591,"date":"2018-09-17T15:18:25","date_gmt":"2018-09-17T20:18:25","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=59591"},"modified":"2018-10-01T09:38:58","modified_gmt":"2018-10-01T14:38:58","slug":"ransom-payments-downtime-smbs","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/ransom-payments-downtime-smbs\/","title":{"rendered":"Ransom Payments or Downtime &#8211; Which is Worse for SMBs?"},"content":{"rendered":"<h3>Which Creates More Issues for SMBs?<\/h3>\n<p>Asking questions like this is simply asking, which is the lesser of these two evils?\u00a0 Neither is wanted or preferred.\u00a0 And both cause substantial damage.\u00a0 So forgive my bluntness, but which sucks less?<\/p>\n<p>Reports have <a href=\"https:\/\/www.pymnts.com\/smbs\/2018\/datto-ransomware-attack-downtime-ransom\/\">suggested<\/a> downtime is more damaging,\u00a0financially\u00a0than paying the ransom demand.\u00a0 This is contingent upon several varying factors, including:<\/p>\n<ul>\n<li>amount of ransom demand<\/li>\n<li>if backup files are easily retrieved<\/li>\n<li>how quickly the IT department can get systems working at full capacity<\/li>\n<li>if a disaster recovery plan is in place<\/li>\n<li>if a new security solution is implemented to prevent future attacks<\/li>\n<\/ul>\n<p>Paying the ransom demand is never encouraged.\u00a0 It actually puts a target on your back for future attacks, and there is no guarantee the hackers will release the data after receiving their payment.<\/p>\n<p>Now, think of the damage this would create for SMBs.\u00a0 The dangers are a bit higher for an SMB, after all, this is their livelihood.\u00a0 Some may say this is no different than any business, but I would care to challenge them.\u00a0 Larger businesses bounce back far faster than an SMB.\u00a0 Think about Target&#8217;s reputational damage following their breach years ago.\u00a0 Had that happened to an SMB, they would never be able to recover.\u00a0 Yet, Target remains successful.<\/p>\n<p>SMBs need a good reputation, the must be able to work, and do so at full capacity.\u00a0 If their business is down for days or weeks at a time, they suffer reputational damage, as well as significant loss of productivity and profitability.\u00a0 Depending on the length of downtime, their clients may go elsewhere.\u00a0 Not because they lack loyalty, but they have their own needs that must be met too.\u00a0 In the long run, this can crush an SMB.\u00a0 A <a href=\"https:\/\/businessden.com\/2018\/09\/13\/denver-printing-company-blames-closure-on-recent-ransomware-attack\/\">Colorado printing company<\/a> just shut their doors after five years of business because they couldn&#8217;t bounce back after a ransomware attack.<\/p>\n<p>These threats are real, and it&#8217;s time business owners started being proactive and protect their devices, and the data on them, from modern cyber threats.\u00a0 To do so, business owners are encouraged to do the following:<\/p>\n<ul>\n<li>Employ a security solution that uses an <a href=\"http:\/\/www.pcmatic.com\/pro\/whitelist\">automated whitelist technology<\/a><\/li>\n<li>Keep the operating system and <a href=\"https:\/\/www.pcmatic.com\/pro\/prod-patch.asp\">third-party applications updated<\/a><\/li>\n<li>Complete an <a href=\"https:\/\/techtalk.pcpitstop.com\/2016\/11\/07\/90-employees-admit-violating-policies\/\">audit<\/a> of admin rights, and disable all who do not need access<\/li>\n<li><a href=\"https:\/\/techtalk.pcpitstop.com\/2018\/09\/18\/microsoft-macros-malware-distribution\/\">Disable Macros<\/a><\/li>\n<li><a href=\"https:\/\/techtalk.pcpitstop.com\/2018\/09\/13\/rdp-attacks\/\">Disable unused RDP ports<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which Creates More Issues for SMBs? Asking questions like this is simply asking, which is the lesser of these two evils?\u00a0 Neither is wanted or preferred.\u00a0 And both cause substantial damage.\u00a0 So forgive my bluntness, but which sucks less? Reports have suggested downtime is more damaging,\u00a0financially\u00a0than paying the ransom demand.\u00a0 This is contingent upon several [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":55953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,183],"tags":[5556,5241,4363,5043],"class_list":["post-59591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-newsletter","category-tips","tag-downtime","tag-ransom-demands","tag-ransomware","tag-smbs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ransom Payments or Downtime - Which is Worse for SMBs?<\/title>\n<meta name=\"description\" content=\"Cyber attacks, specifically ransomware, appear to pack a heavier punch when it comes to its impact on SMBs. 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