{"id":58962,"date":"2018-03-30T14:04:16","date_gmt":"2018-03-30T19:04:16","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=58962"},"modified":"2018-03-30T15:33:28","modified_gmt":"2018-03-30T20:33:28","slug":"pc-matics-advertising-methods","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/pc-matics-advertising-methods\/","title":{"rendered":"Advertising Methods of America&#8217;s Antivirus &#8211; PC Matic"},"content":{"rendered":"<h3>PC Matic &#8211; A Direct Response Advertiser<\/h3>\n<p>Lately, we have been receiving a significant amount of feedback regarding ad placements, specifically when they air.\u00a0 This feedback has included praise for what shows we air on, to indifference, to threats of boycotts.\u00a0 We wanted to address these concerns immediately, however, there are a few things people need to know.<\/p>\n<p>First, we are not what is called a general advertiser. \u00a0General advertisers utilize an ad agency. \u00a0The ad agencies are able to request when their client\u2019s ads air, or don&#8217;t air.<\/p>\n<p>Unlike a general advertiser, PC Matic is a direct response advertiser. \u00a0What this means is, we place orders containing rates for the air time that is remaining after the general advertisers have chosen their ad spots. \u00a0Therefore, we are not guaranteed any air time at all. \u00a0We simply receive whatever ad spots are available and within our order. \u00a0Also, for some of the TV providers, specifically Dish Network and DirectTV, we place orders based on what is called a \u201cnews cluster\u201d.\u00a0 The news cluster contains a predefined list of news networks such as Fox News, CNN, MSNBC, etc.\u00a0 When an ad spot clears for the cluster, we air at the same time on all of the networks within the cluster. \u00a0For example, an ad that is on at 9:20 p.m. EST on Fox News, will also be on at 9:20 p.m. EST on CNN and MSNBC.<\/p>\n<p>We understand the concerns expressed regarding our ads airing during certain programming.\u00a0 However, it is important our customers understand, our ad placements are out of our control. \u00a0We do not have an ad agency to decide when our ads air, nor do we purchase ad space based on programming.<\/p>\n<p>For readers who encourage us to obtain an ad agency to gain control over when our ads will air, PC Pitstop CEO and founder, Rob Cheng, explains his decision not to hire an ad agency <a href=\"https:\/\/techtalk.pcpitstop.com\/2018\/03\/28\/pc-pitstop-no-ad-agency-heres\/\">here<\/a>.<\/p>\n<p>We hope our supporters understand our advertising methods a bit better.\u00a0 If anyone has questions, feel free to drop a comment below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PC Matic &#8211; A Direct Response Advertiser Lately, we have been receiving a significant amount of feedback regarding ad placements, specifically when they air.\u00a0 This feedback has included praise for what shows we air on, to indifference, to threats of boycotts.\u00a0 We wanted to address these concerns immediately, however, there are a few things people [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":56913,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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