{"id":58800,"date":"2018-02-26T14:38:27","date_gmt":"2018-02-26T20:38:27","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=58800"},"modified":"2018-02-26T16:58:02","modified_gmt":"2018-02-26T22:58:02","slug":"view-top-rob-cheng","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/view-top-rob-cheng\/","title":{"rendered":"A View from the Top – Rob Cheng"},"content":{"rendered":"

The Prevention Message<\/span><\/h3>\n

We entered the channel with Synnex in March 2016. \u00a0Shortly after, we inked a consulting arrangement with Gartner Corporation, the largest IT consulting group in the world. \u00a0Included in that agreement was a pass to Gartner’s Risk and Security Conference in National Harbor, Maryland. \u00a0Thousands upon thousands of IT security professionals from all over the globe came to participate, collaborate, network and learn. \u00a0With less than three months in the channel, I jumped into the deep water of security for the largest companies and government agencies.<\/span><\/p>\n

I arrived extra early to get a front and center seat for the keynote address. \u00a0On my left was the CIO for Home Depot, and on my right was a manager for the nation’s cyber defense. \u00a0I was in some heady company. \u00a0The lights dimmed and a powerful, professionally produced, video simultaneously filled the three 20 foot screens. \u00a0After the video, the lights slowly came up, and on the stage were Gartner’s top four security analysts. \u00a0They engaged in lively rapport, but then I realized something disturbing. \u00a0Quickly, I grabbed my notepad and jotted the key sound bites as fast as I could.<\/span><\/p>\n

Here is what I wrote verbatim. \u00a0“There is no such thing as 100% security”, “Protect and respond to the inevitable”, “Assume you will fail. \u00a0Attackers will get in.”, “Prevention is futile”, “Cannot eliminate risk. \u00a0Must manage.”, “Signature based solutions are useless, but keep using them.”, and “Don’t give up on endpoint protection yet”. <\/span><\/p>\n

As I flexed my wrist to relieve the writer’s cramp, I thought, “Prevention is not futile. \u00a0In fact, it may be the only viable solution to our nation’s security woes.”<\/span><\/p>\n

Gartner next laid out their Endpoint Detect and Response (EDR) model. \u00a0A new generation of security aptly named nextgen antivirus would replace traditional and legacy products. \u00a0The nextgen products provide tools and visibility to a newly trained modern IT workforce to detect and respond to the latest threats. \u00a0\u00a0\u00a0<\/span><\/p>\n

Fast forward eighteen months, and Gartner’s vision has indeed become our security reality. \u00a0A wave of new VC-backed security products have a growing foothold into corporate America and the federal government. \u00a0The role of IT professionals has been transformed from proactive to reactive, that is to rapidly extinguish ransomware fires.<\/span><\/p>\n

Nextgen is expensive. \u00a0Only the largest, most profitable (or most in debt) organizations should consider these solutions. \u00a0Nextgen excludes consumer, small and medium business, schools, law enforcement, non-profits and any other entity that must balance an annual budget.<\/span><\/p>\n

The EDR model puts enormous and unreasonable pressure on IT to effectively detect and mitigate every ransomware attack. \u00a0EDR introduces human error in an area where the consequences of ransomware require zero tolerance. \u00a0The price of bitcoin rose from $1,500 in January 2017, to over $15,000 in January 2018.<\/span><\/p>\n

We are not heretics nor iconoclasts, but our message could not be more different. \u00a0We stand alone and believe in prevention. \u00a0Last year, just one of our customers suffered one infection. \u00a0\u00a0Prevention is a reality for our PC Matic customers.<\/span><\/p>\n

We are evolving our TV commercials to reflect this new positioning. \u00a0We will continue to explore new ways to have our message heard. \u00a0Prevention is more than possible.\u00a0 Prevention is smart. \u00a0\u00a0Prevention is practical. \u00a0If you see our prevention message on the airways, or in print, a billboard or anywhere else, I ask one thing. \u00a0Listen. \u00a0Hear our message.<\/span><\/p>\n

To view the full PC Pitstop Q4 Newsletter, click here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Prevention Message We entered the channel with Synnex in March 2016. \u00a0Shortly after, we inked a consulting arrangement with Gartner Corporation, the largest IT consulting group in the world. \u00a0Included in that agreement was a pass to Gartner’s Risk and Security Conference in National Harbor, Maryland. \u00a0Thousands upon thousands of IT security professionals from […]<\/p>\n","protected":false},"author":2,"featured_media":57210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5468],"tags":[2978,73,247],"class_list":["post-58800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-q4-2017-newsletter","tag-ceo","tag-pc-pitstop","tag-rob-cheng"],"yoast_head":"\nA View from the Top - 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