{"id":57179,"date":"2017-06-04T09:35:53","date_gmt":"2017-06-04T14:35:53","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=57179"},"modified":"2017-06-09T09:46:33","modified_gmt":"2017-06-09T14:46:33","slug":"57179","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/57179\/","title":{"rendered":"Shifting Cyber Security Industry Focus To Detection Rates"},"content":{"rendered":"<h4><b>Security Strategy &#8211; Shifting the Industry&#8217;s Focus<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Rob Cheng, founder and CEO of <\/span><a href=\"https:\/\/cart.pcpitstop.com\/go.asp?id=504632\"><span style=\"font-weight: 400;\">PC Matic<\/span><\/a><span style=\"font-weight: 400;\">, was featured on <\/span><a href=\"https:\/\/engage.vevent.com\/index.jsp?eid=7117&amp;seid=259&amp;code=PCPitstop\"><i><span style=\"font-weight: 400;\">Malware Threats Exploding: Profit with New Endpoint Security<\/span><\/i><span style=\"font-weight: 400;\">,<\/span><\/a><span style=\"font-weight: 400;\"> a channel cast \u00a0hosted by <\/span><a href=\"http:\/\/www.thechannelco.com\/\"><span style=\"font-weight: 400;\">The Channel Co<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0During which, Rob shared his stance on the importance of preventative malware detection. \u00a0As well as stressing, security solution consumers need to begin using detection rates as a primary tool when purchasing an anti-virus program. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rob believes if enough consumers begin focusing on detection rates, companies will be forced to participate in testing, which will help make today&#8217;s security solutions better than ever and more effective against modern cyber threats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Along with shifting the industry focus to detection rates, Rob <\/span><a href=\"https:\/\/engage.vevent.com\/index.jsp?eid=7117&amp;seid=259&amp;code=PCPitstop\"><span style=\"font-weight: 400;\">shared <\/span><\/a><span style=\"font-weight: 400;\">what sets <\/span><a href=\"https:\/\/cart.pcpitstop.com\/go.asp?id=504632\"><span style=\"font-weight: 400;\">PC Matic Pro<\/span><\/a><span style=\"font-weight: 400;\"> apart from its competitors. \u00a0This included its real-time, global application whitelist technology, as well as file-less detection. \u00a0He shared 25% of malware blocked by PC Matic Pro are file-less infections. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rob believes by creating a product that meets the security needs of the consumer, the product is easier to sell. \u00a0However, there is still work to be done by the reseller. \u00a0He understands when PC Matic Pro resellers are successful, <\/span><a href=\"https:\/\/cart.pcpitstop.com\/go.asp?id=504632\"><span style=\"font-weight: 400;\">PC Matic Pro<\/span><\/a><span style=\"font-weight: 400;\"> will be successful. \u00a0Which is why reseller incentives are critical. \u00a0PC Matic Pro offers their resellers lower product pricing, higher profit margins, larger deal registration percentages and lead distribution. \u00a0Rob also discussed PC Matic Pro\u2019s new FLIP program, which gives resellers $10 per converted endpoint within a 90 day period. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rob stated,<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;This is a winning formula for resellers and PC Matic Pro to partner, to really start moving the needle and improving the nation&#8217;s security infrastructure.&#8221;<\/span><\/p><\/blockquote>\n<p>To view the full first quarter newsletter of 2017, click <a href=\"https:\/\/www.pcpitstop.com\/news\/Quarterly_Report\/default.asp\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Security Strategy &#8211; Shifting the Industry&#8217;s Focus Rob Cheng, founder and CEO of PC Matic, was featured on Malware Threats Exploding: Profit with New Endpoint Security, a channel cast \u00a0hosted by The Channel Co. \u00a0During which, Rob shared his stance on the importance of preventative malware detection. \u00a0As well as stressing, security solution consumers need [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":57210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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