{"id":57173,"date":"2017-06-04T09:53:02","date_gmt":"2017-06-04T14:53:02","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=57173"},"modified":"2017-06-09T09:44:49","modified_gmt":"2017-06-09T14:44:49","slug":"view-top-letter-pc-pitstop-ceo","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/view-top-letter-pc-pitstop-ceo\/","title":{"rendered":"View From the Top &#8211; Letter From PC Pitstop CEO"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">Rob Cheng &#8211; A View From the Top<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another quarter is in the books, and it was a great one. \u00a0Sales were up 21% from the prior year. \u00a0Last year was difficult because vast sums of presidential election money were thrown at TV advertising, which hurt our ability to purchase TV spots at affordable prices. \u00a0But now that the election is over, our voice is being heard again. \u00a0More importantly, sales leads and web traffic for PC Matic Pro have spiked over the last three months. \u00a0\u00a0There is no doubt that we are headed for a record year. \u00a0The only question is how much will we beat the prior record.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, and it&#8217;s a big but, Q1 channel sales have been disappointing. \u00a0All of our growth is being generated through TV advertising including sales to businesses and government agencies. \u00a0We have invested heavily in our reseller network and it is not returning any dividends. \u00a0\u00a0We were clearly doing something wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We reorganized both sales and marketing. \u00a0It is sad to say, but one of the reasons for our poor sales results was a lack of follow up with our current and potential resellers. \u00a0That is now fixed. \u00a0We dialed our pricing from conservative to aggressive. \u00a0Typical reseller margins begin at 20% and PC Matic Pro now starts at 40%. \u00a0We introduced an unheard of incentive to flip endpoints from competitors product. \u00a0We are prepared to pay $10 \/ end-point flipped.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Initial feedback was good but we needed to amplify our message. \u00a0We introduced a sales incentive with Synnex sales representatives to pitch our &#8220;Made in America&#8221; and &#8220;Best Detection Rates&#8221; messages along with new pricing. \u00a0The initial results are promising. \u00a0We have doubled the number of resellers in the last 30 days. \u00a0It is not revenue but it is a start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Speaking of detection rates. \u00a0We received another perfect score on the Virus Bulletin RAP test. \u00a0That&#8217;s two in a row. \u00a0The Virus Bulletin RAP test is the industry&#8217;s most difficult test and no antivirus ever has achieved a perfect score. \u00a0Much less twice in a row. \u00a0What we have accomplished is truly remarkable, and I know that the market will ultimately listen. \u00a0We also got another perfect score on the latest AV Comparatives test of 28 different AV products. \u00a0Perfect detection rates are what we are all about. \u00a0Think a moment. \u00a0Do you want your AV to detect all of the viruses thrown at your computer or 90% of them? \u00a0PC Matic is the only one that gets them all of them, all of the time. \u00a0That&#8217;s how to read our test results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lastly, I want to announce PC Pitstop&#8217;s first retiree, Doug Bender. \u00a0Doug was one of our first employees after a long and successful career in the US Postal Service. \u00a0I met Doug way back in 2001 as one of the moderators of the PC Pitstop forums. \u00a0Doug was passionate about customer service and technology. \u00a0What a great combination. \u00a0When our customers still today rave about our great customer service, we all need to remember Doug as the guy who started it all. \u00a0Best of luck, Doug.<\/span><\/p>\n<p>To view the full first quarter newsletter of 2017, click <a href=\"https:\/\/www.pcpitstop.com\/news\/Quarterly_Report\/default.asp\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rob Cheng &#8211; A View From the Top Another quarter is in the books, and it was a great one. \u00a0Sales were up 21% from the prior year. \u00a0Last year was difficult because vast sums of presidential election money were thrown at TV advertising, which hurt our ability to purchase TV spots at affordable prices. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5273],"tags":[2978,73,247],"class_list":["post-57173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-q1-2017-newsletter","tag-ceo","tag-pc-pitstop","tag-rob-cheng"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>View From the Top - Letter From PC Pitstop CEO<\/title>\n<meta name=\"description\" content=\"The first quarter of 2017 made for some adjustments for the PC Pitstop team. 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