{"id":57112,"date":"2017-05-25T08:36:54","date_gmt":"2017-05-25T13:36:54","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=57112"},"modified":"2017-05-25T08:36:54","modified_gmt":"2017-05-25T13:36:54","slug":"pc-matic-advertising-sean-hannity","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/pc-matic-advertising-sean-hannity\/","title":{"rendered":"PC Matic Advertising During Sean Hannity"},"content":{"rendered":"<h4>PC Matic Continues to Advertise During Hannity<\/h4>\n<p>We have been receiving an overwhelming amount of feedback regarding our ad placements on Fox News and when our ads air, specifically during the Sean Hannity Show. \u00a0We wanted to address these concerns immediately, however, there are a few things people need to know.<\/p>\n<p>First, we are not what is called a general advertiser. \u00a0General advertisers utilize an ad agency. \u00a0The ad agencies are able to request when their client&#8217;s ads air. \u00a0For instance, <a href=\"http:\/\/fortune.com\/2017\/05\/25\/hannity-loses-advertisers-conspiracy-theory\/\">Forbes<\/a> reported Cars.com started removing their ads from the show. \u00a0They are a general advertiser who use an ad agency and are able to pin-point during which shows their ads air. \u00a0For a full list of general advertisers who have removed their ads from the Sean Hannity Show, click <a href=\"http:\/\/fortune.com\/2017\/05\/25\/hannity-loses-advertisers-conspiracy-theory\/\">here<\/a>.<\/p>\n<p>Unlike a general advertiser, PC Matic is a direct response advertiser. \u00a0What this means is, we place orders containing rates for the air time that is remaining after the general advertisers have chosen their ad spots. \u00a0Therefore, we are not guaranteed any air time at all. \u00a0We simply receive whatever ad spots are available and within our order. \u00a0Also, for some of the TV providers, we place orders based on what is called a &#8220;network cluster&#8221;. \u00a0For example, there is a &#8220;News Cluster&#8221; that contained a predefined list of cable news networks such as Fox News, CNN, MSNBC, etc. \u00a0So, when an ad spot clears for the cluster, we air at the same time on all of the networks within the cluster. \u00a0For example, an ad that is on at 9:20 p.m. EST on Fox News, will also be on at 9:20 p.m. EST on CNN and MSNBC.<\/p>\n<p>We understand the concerns expressed regarding our ads being placed during the Sean Hannity Show. \u00a0It is important our customers understand, our ad placements are out of our control. \u00a0We do not have an ad agency to decide when our ads air, nor do we purchase ad space based on programming. \u00a0We hope our supporters understand our stance, as well as our advertising methods a bit better, now that they have been fully explained above.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PC Matic Continues to Advertise During Hannity We have been receiving an overwhelming amount of feedback regarding our ad placements on Fox News and when our ads air, specifically during the Sean Hannity Show. \u00a0We wanted to address these concerns immediately, however, there are a few things people need to know. First, we are not [&hellip;]<\/p>\n","protected":false},"author":54,"featured_media":55762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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