{"id":52729,"date":"2016-02-26T21:12:21","date_gmt":"2016-02-26T21:12:21","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=52729"},"modified":"2016-02-27T14:28:00","modified_gmt":"2016-02-27T14:28:00","slug":"52729-google-revises-serp-layout","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/52729-google-revises-serp-layout\/","title":{"rendered":"Google Search Results &#8211; What&#8217;s Paid And What&#8217;s Not"},"content":{"rendered":"<p><strong><span style=\"color: #000000; font-family: Calibri;\">Popular search engine ditches right-side ads, but increases ad space at the top of the search page.\u00a0 This leaves you to dig through more ads in your search\u2026<\/span><\/strong><!--more--><\/p>\n<p><span style=\"color: #000000; font-family: Calibri;\">In February, Google decided to remove their right-side ads and instead, populate more ads at the top of the search engine results page (SERP).\u00a0 So what does this mean for you as a Google user?\u00a0 According to <a href=\"https:\/\/searchenginewatch.com\/2016\/02\/23\/google-kills-right-hand-side-ads-what-does-this-mean-for-sem\/\" target=\"_blank\">Search Engine Watch<\/a>, when you search anything using the Google platform, there will be four ads that are generated at the top of the page, instead of the previous three.\u00a0 Product listing ads (PLAs) can still be found on the right side of the page, and the paid advertising on the bottom of the SERP will remain as well. <\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri;\">As a Google user, have you noticed the change?\u00a0 We\u2019ve found that many users are not aware of the difference between a paid search result and an organic search result (website results that meet the search criteria that are not paying to be populated on the SERP).\u00a0 <\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri;\">By looking at the snippets below, you will see that all ads have the small yellow ad box.\u00a0 Any website that is not paying Google to promote their site, will not have this ad box, such as the second example provided. <\/span><\/p>\n<p><span style=\"color: #000000; font-family: Times New Roman;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-52732\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/paid-ad-300x69.jpg\" alt=\"paid ad\" width=\"578\" height=\"133\" srcset=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/paid-ad-300x69.jpg 300w, https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/paid-ad.jpg 590w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><img decoding=\"async\" src=\"file:\/\/\/C:\/Users\/kayla\/AppData\/Local\/Temp\/msohtmlclip1\/01\/clip_image002.jpg\" alt=\"\" width=\"311\" height=\"71\" \/><\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone wp-image-52733\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/organic-result-300x50.jpg\" alt=\"organic result\" width=\"528\" height=\"88\" srcset=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/organic-result-300x50.jpg 300w, https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/organic-result.jpg 507w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><img loading=\"lazy\" decoding=\"async\" src=\"file:\/\/\/C:\/Users\/kayla\/AppData\/Local\/Temp\/msohtmlclip1\/01\/clip_image004.jpg\" alt=\"\" width=\"286\" height=\"47\" \/><\/span><\/p>\n<p><span style=\"color: #000000; font-family: Calibri;\">There are certainly positive aspects to this change as a Google user.\u00a0 With the increase in paid ads, there is also an increase in the organic results on the first SERP.\u00a0 On most searches, it is found to have a standard layout of paid ads, organic results, news articles, followed by more paid ads.\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular search engine ditches right-side ads, but increases ad space at the top of the search page.\u00a0 This leaves you to dig through more ads in your search\u2026<\/p>\n","protected":false},"author":54,"featured_media":28954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[12,183],"tags":[119,4910],"class_list":["post-52729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-pit-blog","category-tips","tag-google","tag-serp"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Results - What&#039;s Paid And What&#039;s Not<\/title>\n<meta name=\"description\" content=\"Popular search engine ditches right-side ads, leaving you to dig through more ads in your search\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcmatic.com\/blog\/52729-google-revises-serp-layout\/\" 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