{"id":52033,"date":"2015-10-27T22:04:33","date_gmt":"2015-10-27T22:04:33","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=52033"},"modified":"2015-10-27T22:04:33","modified_gmt":"2015-10-27T22:04:33","slug":"the-price-for-free","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/the-price-for-free\/","title":{"rendered":"The Price for Free"},"content":{"rendered":"<p><\/br><\/p>\n<p><i><font SIZE=\"2\">Will the proliferation of ad-blocking software lead to a &#8216;pay per view&#8217; internet?&#8211;PC Pitstop.<\/i><\/font><\/p>\n<h4>The Price for Free<\/h4>\n<p>by Jim Hillier for Daves Computer Tips<\/p>\n<p><strong>Ads \u2013 The Price We Pay for \u201cFree\u201c<\/strong><em><\/p>\n<p>As soon as companies realized the sheer reach and potential of the world wide web, it quickly became the \u201cin\u201d medium for pushing products and promoting sales. Ads galore \u2013 it doesn\u2019t matter what site you visit, you are almost certain to be confronted with ads \u2013 some right there in your face, others of the more subtle variety.<\/p>\n<p>No wonder then that millions of users have turned to ad-blocking software to rid themselves of this annoyance and, at the same time, increase their enjoyment of using the Web. BUT, and it is a huge but, is this proliferation of ad-blocking software now itself set to slowly but surely change the inherent nature of the internet via its negative impact on revenue?<\/p>\n<p>The first steps on the road to pay-for-view have already begun with news sites such as The New York Times, The Financial Times, The Wall Street Journal, and The Times all limiting content for non-paying readers. Now, German tabloid \u201cBuild.de\u201d is preventing users from even accessing the site if they have ad-blocking software installed and active:<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/davescomputertips.com\/wp-content\/uploads\/2015\/10\/bild.de-ad-blocker-message.png\" width=\"596\" height=\"229\" class=\"alignleft\" \/><\/p>\n<p><br clear=\"left\"\/><\/p>\n<p>The two alternatives are currently to either disable the ad-blocking software or pay $3.40 per month to access a mostly ad-free version of the site. According to publisher Axel Springer, these measures are necessary for Bild.de to make ends meet:<\/p>\n<p><a href=\"https:\/\/davescomputertips.com\/will-ad-blockers-eventually-lead-to-a-pay-for-view-internet\/\" target=\"_blank\">Article Continued Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Will the proliferation of ad-blocking software lead to a &#8216;pay per view&#8217; internet?<\/p>\n","protected":false},"author":24,"featured_media":49158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[567],"tags":[4843],"class_list":["post-52033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-daves-computer-tips","tag-ad-blocker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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