{"id":51412,"date":"2015-07-23T19:29:39","date_gmt":"2015-07-23T19:29:39","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=51412"},"modified":"2015-07-24T03:25:15","modified_gmt":"2015-07-24T03:25:15","slug":"tech-support-search-scams-growing","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/tech-support-search-scams-growing\/","title":{"rendered":"Tech Support Search Scams Growing"},"content":{"rendered":"<p><\/br><\/p>\n<h4>Tech Support Search Scams Growing<\/h4>\n<p>WARNING: It has come to our attention that companies are deceptively promoting PC Matic &#8220;Support&#8221; via Google &#038; Bing ads (like the one below). The company behind the majority of these ads -iYogi &#8211; is in NO way associated with PC Matic or PC Pitstop and is exploiting &#8216;loopholes&#8217; in search engine advertising policy.<\/p>\n<p><a href=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/iyogi5.jpg\"><img decoding=\"async\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/iyogi5.jpg\" alt=\"iyogi5\" width=\"472\" height=\"45\" class=\"alignleft size-full wp-image-50138\" srcset=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/iyogi5.jpg 472w, https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/iyogi5-300x28.jpg 300w\" sizes=\"(max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n<p><br clear=\"left\"\/><\/p>\n<p>Consumers who respond to these ads are charged a minimum of $149.99 &#8211; for answers otherwise available for free in <a href=\"https:\/\/www.pcpitstop.com\/userguides\/PCMatic_ref.pdf\" target=\"_blank\">basic online documentation<\/a> or via <a href=\"http:\/\/pcmatic.com\/cs\" target=\"_blank\">official PC Matic support<\/a>. <\/p>\n<p>PC Pitstop has repeatedly petitioned Google and Microsoft to have these ads removed.<\/p>\n<p><strong><br \/>\nGoogle&#8217;s response:<\/strong><\/p>\n<p><em>&#8220;Per our Reseller and Informational Site policy within Australia, New Zealand, the US, the UK, Canada, and Ireland we permit a trademarked term to be used in the ad text of ads that appear to be submitted by resellers, informational sites, the makers or resellers of components or parts for the goods and services related to the trademark term, or compatible components or parts for the goods and services related to the trademark term.&#8221;<\/em><\/p>\n<p><strong>Other Coverage of this Issue:<\/strong><\/p>\n<p>Last year, the FTC cracked down on similar scams. This very detailed account was posted last May on ArsTechnica:<\/p>\n<p><a href=\"http:\/\/arstechnica.com\/tech-policy\/2014\/05\/stains-of-deceitfulness-inside-the-us-governments-war-on-tech-support-scammers\/\" target=\"_blank\">Inside the US government\u2019s war on tech support scammers | Nate Anderson &#8211; May 18, 2014<\/a><\/p>\n<blockquote><p>The tactic reached huge numbers of people. One PCCare247 ad account with Google produced 71.7 million impressions; another generated 12.4 million more. According to records obtained by the FTC, these combined campaigns generated 1.5 million clicks\u2014a 1.8 percent clickthrough rate. Rather than cold-calling people\u2014a preferred tactic of many tech support scammers\u2014PCCare247 instead placed its ads and waited for the calls for help to roll in.<\/p><\/blockquote>\n<p><a href=\"http:\/\/www.cnet.com\/how-to\/why-you-should-never-google-tech-support-numbers\/\" target=\"_blank\">Why you should never Google tech-support numbers | Rick Broida |  February 9, 2015<\/a><\/p>\n<p><a href=\"http:\/\/www.azcentral.com\/story\/money\/business\/tech\/2015\/03\/19\/googling-tech-support-beware-ads-pop\/25004747\/\" target=\"_blank\">Googling for tech support? Beware of some of the ads that pop up | Ken Colburn Special for The Republicazcentral.com | March 19, 2015<\/a><\/p>\n<p><a href=\"http:\/\/searchengineland.com\/tech-support-ads-search-still-consumer-quagmire-197905\" target=\"_blank\">Despite Crackdowns, Tech Support Ads In Search Are Still Cause For Consumer Confusion | Ginny Marvin &#8211; August 5, 2014 <\/a> <\/p>\n<p><strong><br \/>\nOfficial PC Matic Support<\/strong><\/p>\n<p>Official support for PC Matic and PC Pitstop products is always Free and is only available via our live technicians, 7 days a week on <a href=\"http:\/\/pcpitstop.com\/store\/service.asp\" target=\"_blank\">pcmatic.com\/cs<\/a>.<\/p>\n<h4>PC Matic User Help<\/h4>\n<p>======================<\/p>\n<h4>PC Matic Help Desk<\/h4>\n<p><a href=\"http:\/\/pcpitstop.com\/store\/service.asp\" title=\"Contact the PC Matic Support Team\" target=\"_blank\">http:\/\/pcpitstop.com\/store\/service.asp<\/a><\/p>\n<h4>PC Matic Online Support Forum<\/h4>\n<p><a href=\"http:\/\/forums.pcpitstop.com\/index.php?\/forum\/29-pc-pitstops-paid-products\/\" target=\"_blank\">http:\/\/forums.pcpitstop.com\/index.php?\/forum\/29-pc-pitstops-paid-products\/<\/a><br \/>\n======================<br \/>\n<\/br><\/p>\n<h4>PC Matic User Manual<\/h4>\n<p>Download PDF Version <a href=\"https:\/\/www.pcpitstop.com\/userguides\/PCMatic_ref.pdf\" target=\"_blank\">Here<\/a><\/p>\n<p><strong><br \/>\nFlip Through Online Version Here<\/strong><\/p>\n<div data-configid=\"9020656\/10847856\" style=\"width:525px; height:679px;\" class=\"issuuembed\"><\/div>\n<p><script type=\"text\/javascript\" src=\"\/\/e.issuu.com\/embed.js\" async=\"true\"><\/script><br \/>\n======================<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has come to our attention that other companies are deceptively promoting PC Matic &#8220;Support&#8221; via Google &#038; Bing ads.<\/p>\n","protected":false},"author":12,"featured_media":51425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[109],"tags":[4824],"class_list":["post-51412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pc-matic-blog","tag-tech-support-scams"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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