{"id":39248,"date":"2012-11-13T16:29:16","date_gmt":"2012-11-13T16:29:16","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=39248"},"modified":"2012-11-13T16:41:15","modified_gmt":"2012-11-13T16:41:15","slug":"8-steps-to-add-branding-to-your-powerpoint-presentations","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/8-steps-to-add-branding-to-your-powerpoint-presentations\/","title":{"rendered":"8 Steps to Add Branding to Your PowerPoint Presentations"},"content":{"rendered":"

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By Ellen Finkelstein<\/p>\n

8 Steps to Add Branding to Your PowerPoint Presentations<\/h3>\n

When I do corporate training or public webinars, I usually ask attendees to submit a couple of slides. After covering basic principles of how to transform presentations (and the reasons behind those principles), I show makeovers of the submitted slides. The makeovers help people see how to use the principles on their own slides.<\/p>\n

One of the principles that I don’t usually cover at first, but which comes up all the time in makeovers, is branding. A website is branded. A printed brochure is branded. But all too often, presentations use any old colors — whether the default or anything else. Part of the reason is that websites and brochures are designed by professional designers and presentations are often created by presenters who are anything but that.<\/p>\n

Large companies do sometimes have professionally designed templates that match their branding but even then, in my experience, presenters often misuse or don’t use those templates, with sloppy results.<\/p>\n

Why brand your presentation?<\/h2>\n

Branding is a big concept and is a way to encapsulate your company’s identity. One aspect of branding is the visual component, which can include:<\/p>\n