{"id":34000,"date":"2012-07-03T10:25:12","date_gmt":"2012-07-03T10:25:12","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=34000"},"modified":"2012-07-05T17:22:30","modified_gmt":"2012-07-05T17:22:30","slug":"enterprise-cio-forum","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/enterprise-cio-forum\/","title":{"rendered":"Enterprise CIO Forum: Mac Users Steered to High $ Hotels"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/orbitz.jpg\" alt=\"\" title=\"orbitz\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-34006\" \/><\/p>\n<h3>Orbitz `Mac v. PC&#8217; revelation draw out Big Data proponents<\/h3>\n<p>By John Dodge for <a href=\"http:\/\/www.enterprisecioforum.com\/en\/blogs\/jdodge\" target=\"_blank\">Enterprise CIO Forum<\/a><\/p>\n<p>What did we learn from the Orbitz revelation that Mac users spend an average $20 more a night on hotel stays than PC users? Well, a lot we already knew.<br \/>\nHere&#8217;s a sampling of the reaction.<\/p>\n<p>The WSJ, which orginally reported the news, today cited a Gartner analyst who says too few CIOs are deploying &#8220;predictive&#8221; software and as a result are putting their companies at a competitive disadvantage.<\/p>\n<p>But then Orbitz CEO Barney Harford said in a USA Today story that the hotels offered to Mac and PC users are no different except for an optional list.<\/p>\n<p>I conducted identical searches on both a PC and Mac&#8230;<a href=\"http:\/\/www.enterprisecioforum.com\/en\/blogs\/jdodge\/orbitz-mac-v-pc-revelation-draw-out-big\" target=\"_blank\">what did I find out?<\/a>.<\/p>\n<p> <\/br>Excerpt appears with permission from John Dodge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/techtalk.pcpitstop.com\/wp-content\/uploads\/orbitz.jpg\" alt=\"\" title=\"orbitz\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-34006\" \/><\/p>\n<p>What did we learn from the Orbitz revelation that Mac users spend an average $20 more a night on hotel stays than PC users? Well, a lot we already knew.<\/p>\n","protected":false},"author":18,"featured_media":66012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[689],"tags":[273,4192,229],"class_list":["post-34000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-cio-forum-2","tag-apple","tag-orbitz","tag-windows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orbitz Steers Mac Users to High $ Hotels<\/title>\n<meta name=\"description\" content=\"What did we learn from the Orbitz revelation that Mac users spend an average $20 more a night on hotel stays than PC users? Well, a lot we already knew.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcmatic.com\/blog\/enterprise-cio-forum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orbitz Steers Mac Users to High $ Hotels\" \/>\n<meta property=\"og:description\" content=\"What did we learn from the Orbitz revelation that Mac users spend an average $20 more a night on hotel stays than PC users? 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