{"id":30065,"date":"2012-04-05T18:31:51","date_gmt":"2012-04-05T18:31:51","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=30065"},"modified":"2012-04-05T18:31:51","modified_gmt":"2012-04-05T18:31:51","slug":"enterprise-cio-forum-surprising-impact-of-it-investments","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/enterprise-cio-forum-surprising-impact-of-it-investments\/","title":{"rendered":"Enterprise CIO Forum: Surprising Impact of IT Investments"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/cio.jpg\" alt=\"\" title=\"enterprise cio forum\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28613\" \/><\/p>\n<p>By John Dodge for <a href=\"http:\/\/www.enterprisecioforum.com\/en\/blogs\/jdodge\" target=\"_blank\">Enterprise CIO Forum<\/a><\/p>\n<p>A new study reported in the <a href=\"http:\/\/sloanreview.mit.edu\/the-magazine\/2012-spring\/53302\/the-impact-of-it-investments-on-profits\/#.T3WsqggKv68.mailto\" target=\"_blank\">MIT Sloan Management Review<\/a> just found that IT investments return more to the bottom line than both advertsing and R&#038;D. The study also discovered that IT projects deployed since 1995 have enjoyed a signficant and positive effect on profitability.<\/p>\n<p>This is rare good news for IT departments, whose salubrious impact on the enterprise has always been questioned.  Put that in your pipe, Mr. and Ms. CFO&#8230;and smoooooke it! Previous studies of this kind usually show that IT has a negligible impact on profitability.<\/p>\n<p><BR CLEAR=RIGHT><\/p>\n<h3><a href=\"http:\/\/www.enterprisecioforum.com\/en\/blogs\/jdodge\/it-investments-have-greater-impact-profi#comment-2299\" target=\"_blank\">Article continued here<\/a><\/h3>\n<p>Article originally appeared at enterprisecioforum.com. Excerpt appears with permission from John Dodge.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/techtalk.pcpitstop.com\/wp-content\/uploads\/cio.jpg\" alt=\"\" title=\"enterprise cio forum\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28613\" \/><\/p>\n<p>A new study reported in the MIT Sloan Management Review just found that IT investments return more to the bottom line than both advertsing and R&#038;D. <\/p>\n","protected":false},"author":18,"featured_media":66012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[689],"tags":[688,3962],"class_list":["post-30065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-enterprise-cio-forum-2","tag-enterprise-cio-forum","tag-it-investment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Surprising Impact of IT Investments<\/title>\n<meta name=\"description\" content=\"A new study reported in the MIT Sloan Management Review just found that IT investments return more to the bottom line than both advertsing and R&amp;D.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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