{"id":28992,"date":"2012-03-13T14:34:38","date_gmt":"2012-03-13T14:34:38","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=28992"},"modified":"2012-03-14T19:44:41","modified_gmt":"2012-03-14T19:44:41","slug":"windows-secrets-newsletter-a-windows-veteran-looks-at-windows-8","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/windows-secrets-newsletter-a-windows-veteran-looks-at-windows-8\/","title":{"rendered":"Windows Secrets Newsletter: A Windows veteran looks at Windows 8"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/download.windowssecrets.com\/images\/wsn\/W20120308-TS-Win8Start.png\" alt=\"microsoft windows 8\" title=\"microsoft windows 8\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28838\" \/><\/p>\n<p>By Woody Leonhard\/Windows Secrets Newsletter<\/p>\n<p>If you download and install Windows 8 Consumer Preview, released late last week, I can almost guarantee that you won\u2019t like it.<\/p>\n<p>I know only a handful of experienced Windows users (who don\u2019t work for or with Microsoft) who say they like Windows 8. But it\u2019s the future, eh?<\/p>\n<p>Microsoft is not building Windows 8 for the garden-variety Windows expert. You and I aren\u2019t being ignored, exactly, but we\u2019re not at the top of the Win8 food chain. As perplexing as it might sound, aiming Windows 8 at a different demographic is probably a good decision. But it still might lead to Windows\u2019 demise.<\/p>\n<p>There\u2019s a good reason why Microsoft is cutting us old salts loose. Money. We aren\u2019t generating enough revenue, and the future looks grim indeed. Microsoft made its basic decisions about moving to a touch-centric world three years ago. That\u2019s before the first iPad was released. Since then, the market has proven Steve Sinofsky right: Microsoft\u2019s traditional PC market has sunk into a funk, and mountains of iPhones, iPads, and MacBooks are rising in its place.<\/p>\n<p>Sales of PCs in the U.S. fell steeply in the fourth quarter last year, compared to one year before. In the U.S., Windows mostly comes preinstalled on new PCs, so any decline in hardware sales is a hit on Microsoft\u2019s revenues, too. PC sales in China soared, but as I reported in a June 2011 AskWoody.com post, only five percent or so of new PCs in China ship with Windows. Bottom line: Windows revenue dropped, and it\u2019s likely to drop again \u2014 and again.<\/p>\n<p>At the same time, the iPad rolled over the market like a tank \u2014 there were more iPads sold in the fourth quarter of 2011 than desktop computers, for heaven\u2019s sake. Nobody predicted that. But Microsoft had enough of a premonition three years ago to start building a radically different kind of Windows, one more attuned to tablets and fingers and less dependent on mice and keyboards.<\/p>\n<p>As things stand, by the time Windows 8 hits the shelves, Apple will have a two-and-a-half-year lead in that part of the market \u2014 let\u2019s not mince words \u2014 in the iPad part of the market. Can Microsoft catch up? More to the point, can Microsoft catch up without alienating us billion-plus Windows users \u2014 especially the ones other consumers look to for advice?<\/p>\n<p><a href=\"http:\/\/windowssecrets.com\/top-story\/a-windows-veteran-looks-at-win8-consumer-preview\/?utm_source=PCPitstop&#038;utm_medium=email\" target=\"_blank\">Here\u2019s the rest of the story&#8230;<\/a><\/p>\n<p>This post is excerpted with permission from Windows Secrets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/download.windowssecrets.com\/images\/wsn\/W20120308-TS-Win8Start.png\" alt=\"microsoft windows 8\" title=\"microsoft windows 8\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-28838\" \/><\/p>\n<p>A hands-on look at Microsoft&#8217;s controversial Windows 8 Consumer Preview<\/p>\n","protected":false},"author":21,"featured_media":66012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[720,650],"class_list":["post-28992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-windows-secrets","tag-microsoft-windows-8","tag-windows-secrets-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Windows veteran looks at Microsoft Windows 8<\/title>\n<meta name=\"description\" content=\"A hands-on look at Microsoft&#039;s controversial Windows 8 Consumer Preview\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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