{"id":24731,"date":"2011-09-27T13:23:54","date_gmt":"2011-09-27T18:23:54","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=24731"},"modified":"2011-09-27T13:23:54","modified_gmt":"2011-09-27T18:23:54","slug":"powerpoint-tips-key-to-an-effective-presentation","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/powerpoint-tips-key-to-an-effective-presentation\/","title":{"rendered":"PowerPoint Tips: Key to an Effective Presentation"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/20110628powerpointtips.jpg\" alt=\"pptips\" width=\"150\" height=\"150\" class=\"attachment wp-att-7652 alignleft\" \/><\/p>\n<p>By Ellen Finkelstein<\/p>\n<p>I\u2019m giving a presentation at a branch of the local Chamber of Commerce and offered makeovers so the audience can see how to design a clear slide. I received 2 presentations.<\/p>\n<p>Both presentations are sales presentations. One is selling a software package; the other is a presentation to venture capitalists.<\/p>\n<p>I noticed 2 things that both presentations left out.<\/p>\n<h3>Start with the problem, then solve it<\/h3>\n<p>They both started by talking about their product. Yes, they talked about benefits, not just features. But neither one made a good case for why their product is needed. It was there, but hidden. Or it came fairly late in the presentation.<\/p>\n<p>Instead, start with the problem. Explain the need, then introduce your solution. This way of beginning a presentation has several advantages:<\/p>\n<h3><b><a href=\"http:\/\/www.ellenfinkelstein.com\/pptblog\/what-problem-do-you-solve\/?pcpitstop\" target=\"_blank\">Article continued here<\/a><\/b><\/h3>\n<p>This excerpt is shared with permission from ellenfinkelstein.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/techtalk.pcpitstop.com\/wp-content\/uploads\/20110628powerpointtips.jpg\" alt=\"\" title=\"powerpoint tips\" width=\"150\" height=\"150\" class=\"alignleft size-full wp-image-18914\" \/><\/p>\n<p>The key to an effective presentation&#8230;Start with the problem, then solve it.<\/p>\n","protected":false},"author":26,"featured_media":66012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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