{"id":16190,"date":"2010-04-19T09:57:58","date_gmt":"2010-04-19T14:57:58","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=16190"},"modified":"2010-04-19T09:57:58","modified_gmt":"2010-04-19T14:57:58","slug":"technologizer-the-secret-origin-of-windows","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/technologizer-the-secret-origin-of-windows\/","title":{"rendered":"Technologizer: The Secret Origin of Windows"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/harrywp.jpg\" alt=\"johnd\" width=\"150\" height=\"150\" class=\"attachment wp-att-7652 alignleft\" \/><\/p>\n<p>By Tandy Trower<\/p>\n<p>In the late fall of 1984, I was just past three years in my employment with Microsoft. Considering the revolving doors in Silicon Valley at that time, I already had met or exceeded the typical time of employment with a high-tech company. Over that time I already had established a good track record, having started with product management of Microsoft\u2019s flagship product, BASIC, and successfully introduced many versions including the so-called GW-BASIC which was licensed to PC clone vendors, various BASIC compilers, and a BASIC interpreter and compiler for the Apple Macintosh. As a result I had been given the overall responsibility for managingMicrosoft\u2019s programming languages, which included FORTRAN, Pascal, COBOL, 8086 Macro Assembler, and its first C compiler for MS-DOS. It was at this point that things took a significant turn.<\/p>\n<p>I had just gone through one of those infamous grueling project reviews with Bill Gates, who was known for his ability to cover all details related to product strategy, not only those on the technical side. Borland\u2019s Turbo Pascal had just come out, seemed to be taking the market by storm, and looked like a possible competitor to Microsoft BASIC as the language that was shipped with every PC. While Microsoft had its own version of Pascal, it had been groomed as a professional developer\u2019s tool, and in fact was the core language Microsoft wrote many of its own software products in before it was displaced by C.<\/p>\n<p>Bill Gates made it quite clear that he was not happy.At $50 for the Borland product vs. the Microsoft $400 compiler, it was a bit like comparing a VW to a Porsche. But while Turbo Pascal was lighter weight for serious development, it was almost as quick for programming and debugging as Microsoft\u2019s BASIC interpreters. And Pascal was the programming language that most computer science students most typically studied. The new Borland product would require serious strategy revisions to the existing plans to port Microsoft Pascal to a new compiler architecture. But it also required thinking about how to address this with our BASIC products. Could a Turbo BASIC be on the horizon? In any case, Gates made it quite clear that he was not happy .<\/p>\n<p><b><a href=\"http:\/\/technologizer.com\/2010\/03\/08\/the-secret-origin-of-windows\/\" target=\"_blank\">Secret Origin of Windows Continued<\/a><\/b><\/p>\n<p>[This post is excerpted with Harry McCracken&#8217;s permission from his <a href=\"http:\/\/technologizer.com\/\" target=\"_blank\">Technologizer<\/a> blog.]<\/p \n\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/techtalk.pcpitstop.com\/wp-content\/uploads\/harrywp.jpg\" alt=\"oncomputers\" class=\"attachment wp-att-7167 alignleft\" \/><\/p>\n<p>By Tandy Trower for Technologizer<\/p>\n<p>Few people understand Microsoft better than Tandy Trower, who worked at the company from 1981-2009. Trower was the product manager who ultimately shipped Windows 1.0, an endeavor that some advised him was a path toward a ruined career&#8230;Trower recounts the inside story of his experience in transforming Windows from vaporware into a product that has left an unmistakable imprint on the world, 25 years after it was first released.<\/p>\n","protected":false},"author":15,"featured_media":66012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[683],"tags":[1130,1131,1132,1133,1134,1135,125,1136,1137,4888],"class_list":["post-16190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologizer","tag-basic-compilers","tag-basic-interpreter","tag-borland-product","tag-computer-science-students","tag-employment","tag-macro-assembler","tag-microsoft","tag-origin","tag-strategy","tag-technologizer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Technologizer: The Secret Origin of Windows<\/title>\n<meta name=\"description\" content=\"By Tandy Trower for Technologizer Few people understand Microsoft better than Tandy Trower, who worked at the company from 1981-2009. Trower was the product manager who ultimately shipped Windows 1.0, an endeavor that some advised him was a path toward a ruined career...Trower recounts the inside story of his experience in transforming Windows from vaporware into a product that has left an unmistakable imprint on the world, 25 years after it was first released.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pcmatic.com\/blog\/technologizer-the-secret-origin-of-windows\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Technologizer: The Secret Origin of Windows\" \/>\n<meta property=\"og:description\" content=\"By Tandy Trower for Technologizer Few people understand Microsoft better than Tandy Trower, who worked at the company from 1981-2009. Trower was the product manager who ultimately shipped Windows 1.0, an endeavor that some advised him was a path toward a ruined career...Trower recounts the inside story of his experience in transforming Windows from vaporware into a product that has left an unmistakable imprint on the world, 25 years after it was first released.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pcmatic.com\/blog\/technologizer-the-secret-origin-of-windows\/\" \/>\n<meta property=\"og:site_name\" content=\"PC Matic Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pcmatic\" \/>\n<meta property=\"article:published_time\" content=\"2010-04-19T14:57:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/pcmatic-fallback.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Harry McCracken\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pcmatic\" \/>\n<meta name=\"twitter:site\" content=\"@pcmatic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harry McCracken\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/\"},\"author\":{\"name\":\"Harry McCracken\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#\\\/schema\\\/person\\\/67f40de3a0d5161a62a0a94c120ddba0\"},\"headline\":\"Technologizer: The Secret Origin of Windows\",\"datePublished\":\"2010-04-19T14:57:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/\"},\"wordCount\":395,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/wp-content\\\/uploads\\\/pcmatic-fallback.png\",\"keywords\":[\"basic compilers\",\"basic interpreter\",\"borland product\",\"computer science students\",\"employment\",\"macro assembler\",\"Microsoft\",\"Origin\",\"strategy\",\"technologizer\"],\"articleSection\":[\"technologizer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/\",\"url\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/\",\"name\":\"Technologizer: The Secret Origin of Windows\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/technologizer-the-secret-origin-of-windows\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.pcmatic.com\\\/blog\\\/wp-content\\\/uploads\\\/pcmatic-fallback.png\",\"datePublished\":\"2010-04-19T14:57:58+00:00\",\"description\":\"By Tandy Trower for Technologizer Few people understand Microsoft better than Tandy Trower, who worked at the company from 1981-2009. 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