{"id":14918,"date":"2010-02-08T11:58:58","date_gmt":"2010-02-08T16:58:58","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=14918"},"modified":"2010-02-08T11:58:58","modified_gmt":"2010-02-08T16:58:58","slug":"technologizer-the-golden-age-of-infoworld-covers-1984-1985","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/technologizer-the-golden-age-of-infoworld-covers-1984-1985\/","title":{"rendered":"Technologizer: The Golden Age of InfoWorld Covers, 1984-1985"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/harrywp.jpg\" alt=\"johnd\" width=\"150\" height=\"150\" class=\"attachment wp-att-7652 alignleft\" \/><\/p>\n<p>By Harry McCracken<\/p>\n<p>Back in the 1980s, if you wanted to stay particularly up-to-date on the PC business, you read a newsweekly\u2013and there was a high chance that the newsweekly you read was IDG\u2019s InfoWorld. Among the most venerable and successful computing publications\u2013it started in 1978 and thrives online today\u2013InfoWorld was famous back then for its frequent format changes. In 1984 and 1985, it adopted a BusinessWeek-like look and feel. The issues from this era may not have been the best issues of InfoWorld ever, but they\u2019re the most fun ones to revisit. (Thanks to Google Books, revisiting InfoWorld\u2019s entire print run is now easy.)<\/p>\n<p>These mid-80s covers are miniature time capsules. Here are a bunch that capture the period in all its innovative, innocent, silly glory. Click on the covers to read the issues.<\/p>\n<p>(Full disclosure: I\u2019m an InfoWorld alum, having worked there from 1992-1994. It seems like half the people I know in tech journalism are ex-InfoWorlders, such as Calendar Swamp proprietor Scott Mace, author of several of the stories here.)<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/technologizer.files.wordpress.com\/2010\/02\/iw-feb13-1984.png?w=378&#038;h=264\" alt=\"apple bets on macintosh\" \/><\/p>\n<p><b>\u201cApple Bets on Macintosh\u201d<\/b><\/p>\n<p>February 13th, 1984<\/p>\n<p>Steve Jobs gives off a goofy I\u2019m a Pepper vibe in this photo, but I have a sneaking suspicion that the A-OK! pose was the photographer\u2019s idea, and that Steve is none too pleased with it. The cover spotlights a package of stories inside; InfoWorld was impressed by the Mac but said it was a risky move on Apple\u2019s part. Twenty-six years later, the bet seems to have paid off.<\/p>\n<p>In the other story mentioned on the cover, InfoWorld wonders\u2013years before the Newton, PalmPilot, and iPhone\u2013if pocket computers were a fad whose time had past.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/technologizer.files.wordpress.com\/2010\/02\/iw-feb-27-843.png?w=378&#038;h=264\" alt=\"apple bets on macintosh\" \/><\/p>\n<p><b>Atari Going Down the Tubes?&#8221;<\/b><\/p>\n<p>January 27th, 1984<\/p>\n<p>Yup, definitely\u2013Atari was indeed going down the tubes. Fast. In July, parent company Warner Communications unloaded it to ousted Commodore founder Jack Tramiel for $50 in cash and $250 million in promissory notes and stock. (More on that soon.) When Tramiel took over, new Chairman Morgan and new CEO Farrand took off.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/technologizer.files.wordpress.com\/2010\/02\/iw-apr-30-843.png?w=378&#038;h=255\" alt=\"easy software\" \/><\/p>\n<p><b>\u201cThe Company That Made Software Easy to Use\u201d<br \/>\n<\/b><\/p>\n<p>April 30th, 1984<\/p>\n<p>Anyone who remembers software in the 1980s at all remembers giants such as Ashton-Tate, Borland, Lotus, WordPerfect, and an outfit called  Microsoft, but Software Publishing Corp. (SPC) was a major name that\u2019s been largely forgotten. (It doesn\u2019t even have a Wikipedia entry of its own.) Back in the day, its PFS: line of productivity apps were well-regarded bestsellers\u2013as evidenced by the praise InfoWorld lavished on SPC in this cover story.<\/p>\n<p>The magazine is also impressed by TeleVideo\u2019s new transportable computer\u2013\u201dtransportable\u201d meaning that it weighed a mere 32 pounds.<\/p>\n<p><a href=\"http:\/\/technologizer.com\/2010\/02\/03\/infoworld-covers\/6\/\" target=\"_blank\">More from Harry&#8217;s archive of InfoWorld covers<\/p>\n<p>[This post is excerpted with Harry&#8217;s permission from his <a href=\"http:\/\/technologizer.com\/\" target=\"_blank\">Technologizer<\/a> blog.]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/techtalk.pcpitstop.com\/wp-content\/uploads\/harrywp.jpg\" alt=\"oncomputers\" class=\"attachment wp-att-7167 alignleft\" \/><\/p>\n<p>By Harry McCracken<\/p>\n<p>Return with us now to the days when Radio Shack was a PC giant, Apple was on the ropes, and people thought laptops were a foolish fad.<\/p>\n","protected":false},"author":15,"featured_media":66012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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