{"id":14391,"date":"2010-01-11T15:47:49","date_gmt":"2010-01-11T20:47:49","guid":{"rendered":"https:\/\/www.pcmatic.com\/blog\/?p=14391"},"modified":"2010-01-11T15:47:49","modified_gmt":"2010-01-11T20:47:49","slug":"technologizer-men-who-plan-beyond-tomorrow","status":"publish","type":"post","link":"https:\/\/www.pcmatic.com\/blog\/technologizer-men-who-plan-beyond-tomorrow\/","title":{"rendered":"Technologizer: Men Who Plan Beyond Tomorrow!"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.pcmatic.com\/blog\/wp-content\/uploads\/harrywp.jpg\" alt=\"johnd\" width=\"150\" height=\"150\" class=\"attachment wp-att-7652 alignleft\" \/><\/p>\n<p>By Harry McCracken<\/p>\n<p>Back in the mid-1940s, Seagram\u2019s advertised its VO Canadian whiskey with a series of extremely manly magazine ads about \u201cMen Who Plan Beyond Tomorrow\u201d\u2013unspecified futuristic thinkers who liked the fact that Seagram\u2019s was patient enough to age VO for six years. No, it doesn\u2019t make much sense to me, either. But the ads, each of which depicted a different miracle that would transform postwar America, are glorious. They\u2019re entertaining when they sort-of-accurately predict scenarios that eventually came to be, such as the rise of the cell phone. And they\u2019re even more so when they marvel at wonders-to-be such as coin-operated streetcorner fax machines. Herewith, some highlights as they appeared in LIFE magazine\u2013click the dates to see the issues with the ads at Google Books.<\/p>\n<p><b>Perfected Television &#038; Radio Telephone Combined<\/b><\/p>\n<p>(February 1943)<\/p>\n<p>\u201cPerfected television and radio telephone combined!\u201d This is supposedly a Chicago businessman using a videoconferencing system (with color screen, yet) to talk to his rep in London. But I could swear that the art shows Richard M. Nixon conspiring with J. Edgar Hoover. It\u2019s pretty much like Skype, except for the fact that the 1940s conferencing gadgets are way neater looking than any modern PC.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/technologizer.files.wordpress.com\/2010\/01\/mwpbt-videoconf.png?w=378&#038;h=161\" alt=\"tv and radio combined\" \/><\/p>\n<p><b>3-Dimensional Movies<\/b><\/p>\n<p>(June 1943)<\/p>\n<p>Nine years before the first 3D movie boom and forty-six years before Avatar, Seagram\u2019s told whiskey drinkers that they\u2019d go to 3D movies \u201cmore thrilling than any you ever dreamed of!\u201d This being 1943, the movie shown involves fighter jets soaring above the audience and soldiers stomping right through it. I believe that the person to the left dressed like Flash Gordon is an usher, not part of the spectacle\u2026but you never know.<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/technologizer.files.wordpress.com\/2010\/01\/mwpbt-3d.png?w=378&#038;h=146\" alt=\"tv and radio combined\" \/><\/p>\n<p><a href=\"http:\/\/technologizer.com\/2010\/01\/03\/men-who-plan-beyond-tomorrow\/\" target=\"_blank\"> More Men Who Plan Beyond Tomorrow<\/a>.<\/p>\n<p>[This post is excerpted with Harry&#8217;s permission from his <a href=\"http:\/\/technologizer.com\/\" target=\"_blank\">Technologizer<\/a> blog.]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/techtalk.pcpitstop.com\/wp-content\/uploads\/harrywp.jpg\" alt=\"oncomputers\" class=\"attachment wp-att-7167 alignleft\" \/><\/p>\n<p>By Harry McCracken<\/p>\n<p>How 1940s whiskey ads predicted the cell phone, the 3D movie, videoconferencing, and sports bars&#8230;and a bunch of stuff that hasn&#8217;t happened yet.<\/p>\n","protected":false},"author":15,"featured_media":66012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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