4 Years Later – PC Pitstop EULA Experiment Still the Buzz
Hard to believe it has been 4 years since one lucky PC Pitstop Optimize user won $1,000 by simply reading our End-User License Agreement (EULA)!
Our EULA had a clause offering money to anyone who contacted us, but it took five months and more than 3,000 sales before the first person, Doug Heckman, dropped us a line asking about the clause.
In the time since word of our ‘easter egg’ got out, numerous tech columnists have cited our experiment in discussions of privacy. An article published today brought it up again.
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