June 2004 • PC Matic Blog

Yahoo – On the Dark Side

chengrob / June 15, 2004

There was a time that Darth Vader was one with the force, but alas, he went to the dark side. And there was a time that Yahoo was the brightest star in the Internet constellation. My browser favorites are chock full of Yahoo sites, including Yahoo Maps and Yahoo Yellow Pages. My home page is My Yahoo, and I save all of my contacts in the Yahoo address book so I can access them from both my PC and my cell phone. There may be better solutions out there, but in almost all cases Yahoo was the first.

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Yahoo and Claria

PC Matic Cybersecurity / June 5, 2004

When Yahoo acquired Overture in September 2003, it may have bought itself a load of trouble.

Prior to the Yahoo acquisition, Overture had cut a deal with Gator (which has since changed its name to Claria Corporation) to display Overture pay-per-click advertising to users of the Gator Advertising Information Network (GAIN). As we’ve noted in earlier investigations, this deal took many Overture customers by surprise. When we contacted some Overture advertisers in September 2003, several were unaware that their ads were now being shown to Gator users and one indicated to us that they had discontinued their Overture advertising as a result.

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Our Gator Experiences

PC Matic Cybersecurity / June 4, 2004

–Rob Cheng and Dave Methvin

What is it like to be a Gator user? We get plenty of reports in our forums, but we decided to get first-hand information by installing GAIN software on our own systems. We also wanted to find out if there are any good things about GAIN ads–do they have the potential to help users find great deals on products and services? The results weren’t pretty. Rob’s system became very unstable almost immediately. Dave didn’t have system instability, but received many GAIN ads that were anything but targeted.

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How Did I Get Gator?

PC Matic Cybersecurity / June 4, 2004

Our survey found that an astounding 74 percent of Gator users did not know that a Gator or GAIN application had been installed on their system, and an additional 15 percent had not read Gator’s license agreement. Compare those results to Gator’s assertion that users are “inviting” Gator onto their PC’s. We decided to take a look at several ways in which Gator gets “invited” onto a PC, and whether the process may be confusing users into making an uninformed choice.

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Claria Goes Public

PC Matic Cybersecurity / June 3, 2004

June 3, 2004

Claria Corporation (formerly Gator Corporation) has filed an S-1 statement, the first step in the United States for an initial public offering (IPO) of stock. The S-1 is a very useful document because it requires the company to be very clear and honest about its business prospects. Potential investors use the S-1 to determine whether to buy stock, and to determine a fair price for that stock.

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